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Do you want to better serve your members? (2/8)

Updated: Jan 18

 

Mutual Survey Insights - #2 of 8

 

At the recent World Credit Union Conference in Singapore, we ran a survey

"Using Data To Enhance Member Trust, Confidence and Value."

 

Last week, we revealed that more than half of the survey respondents believed that their CUs did not use their data consistently. Perhaps the responses to the question below are indicative of why data is not used as extensively as expected:

 

 

Do you want to better serve your members? (2/8)

 

In other words, 83% do not know their members as well as they should

(or, at best, know their members but this knowledge does not reflect in the data).

 

Would you like to know what the rest of the results were?

1. Get in touch for a copy of the full report; or

2. Stay tuned.

 

 

About the Survey

Opened at the World Credit Union Conference in Singapore during July 2018.

Survey remained open for two weeks after the conference.

 

7 questions posed - with focus on using data to better serve members.

 

Participants included Board Members (~60%) and Executives (~40%) from here:

 

 

Do you want to better serve your members? (2/8)

 

Risk Insights Blog Post #17

 

#analytics #members #dataquality #survey

Fin Services Analytics